The 3rd Industrial Revolution ”: We have entered the era of sharing and collaborative communities The politics of bait or the art of attracting It’s up to you to define the range of bait that will arouse desire: white papers, infographics, premium invitations… and to create the desire to be […]
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This is a leading company in debt collection. A marketing reflection workshop has “installed” the prospect in his physical reality: what does he do before proceeding to collection… He learns about the customer, monitors him and manages his account consequently: the company DORMANE has extended its offer to new services: […]
Daily inbound marketing The difference: it’s not about being the best, it’s about being unique Basically, apart from the difference, there is no salvation. There is no need to always demand more from your employees: even more availability, always more decreasing costs, lower salaries… Results: internal discouragement, potential conflicts, exhausting […]
We will cover the topics of customer acquisition or loyalty, inbound marketing, conversation, social selling, chatbots, data, etc. Who are the headliners for this year? For this year, we will have 7 keynotes in the auditorium of the convent.which facilitates exchanges between the teams of the same agency. You have […]
The CRO allows, among other things, to evaluate the effectiveness of its website and its landing pages then to modify certain functionalities in order to test them with Internet users to finally decide on the most efficient variants in terms of rate . conversion . The CRO Loop The CRO […]
The first edition of IMF was a success. What do you remember? IMF has made a lot of noise on social networks. We retain a very strong enthusiasm around the event, we received a lot of positive messages on the progress of this edition. We recorded a total of 835 […]
Methodology and advice It is considered that the conversion rate of a classic website would be around 2% . Starting from this base, you can start by measuring the conversion rate of your website and situate yourself in relation to this percentage. Then take inventory of all the calls to […]
All led by prestigious speakers: Rand Fishkin, founder of Sparktoro and formerly Moz is IMF19’s guest of honor joining us from the USA Alice and Lisa, members of the IMF organizing Winbound team, had the chance to meet Rand Fishkin in Boston and here is his exclusive message: Ilham Mekrami […]
It is originally written by Cyrielle Maurice ( original article ).We generally discuss topics related to business. Today we offer you an article targeted on the themes of a company . We liked Frédéric Fougerat’s approach to his way of managing, it seemed relevant to talk about it. With “The […]
Frédéric fougerat is an autodidact . Who abandoned his law studies to embark on the adventure of free radios in the early 1980s. Ignored throughout his schooling by teachers. He revealed himself in high school, thanks to a french teacher passionate about his style.Who asked him to write, to write […]
