When search engines don’t identify which version of your content should be included. When and or excluded from indexing , or when they don’t know which page they should guide by. Metrics like trust and authority, this is the time to use the canonical tag. Of course, this confusion about original content often reduces your ranking relevance . SEO professionals know the damage that this behavior brings, so it is essential to always be aware of the different pages and the access metrics they receive. If your site creates multiple pages for the same content, the canonical tag should be used .

When and Applying the Canonical Tag

First you define the canonical domain, meaning the email database search site Google, Bing , Yahoo!, among others will be informed that a particular URL is the preferred indexing page for your site. It is important to remember that you must choose between the version with or without “www.” And then when indexed, this domain will be used in search results as well as future crawls and page updates. Its application is quite simple. it just uses the rel and href references . Let’s assume that the preferred URL is the address “site-address/institutional” .

What is the Importance of 301 Redirect

The practice ensures that traffic, as well as the search IG Users engines themselves. Are directed to the correct destination. The 301 code will make those engines understand that the page. Has been moved to another location instead of detecting it as duplicate pages . It is also recommended to use the 301 redirect when you intend to redirect visitors from one domain to another . This need may occur when a company changes its name and, with the intention of preserving its customers and followers as. Much as possible, seeks to accustom them to the changes instead of migrating completely.