Influencer Marketing: What it is and How an Influencer Strategy Works. If you are here it is because you have heard a lot about influencers and you are thinking about including them in your advertising strategy. And it seems logical and correct to me. Social networks have made influencers grow en masse and there are more and more people making money by promoting brands. And brands making money by interacting with influencers who have a large community of loyal followers. Specifically, companies have invested more than 100 million euros in influencers in this last year . That is the question. You also want to earn more money and grow in authority by including the image of influencers in your campaigns.

What is Influencer Marketing

Influencer Marketing is a strategy that little by little has been gaining strength and more and more businesses are applying it to improve visibility and sales. It’s about doing advertising campaigns with famous people whose social networks are fuming , so to speak. An influencer shows his job function email list followers a product that a brand has sent him, tries it and recommends it so that the company receives a wave of sales in return. And the truth is that it works.

What is an influencer

What is an influencer. An influencer is a person with a good number of followers on social networks who interact with their content . They might even become fans, at one point. Influencers have a lot of presence IG Users on the channel where they are shown and their opinions greatly influence the people who follow them. They have earned authority and trust based on content that their followers like.