There’s no denying facebook had a rough 2018—and a fair share of negative press to go along with it. How a business responds to negative press can tell potential clients. And investors, as well as the public at large, a lot about a company. Facebook’s responses to the critical news […]
At the end of the day, an executive is held accountable for how they handle things internally, day-to-day, with employees—recognize that any memos or conversations can become content used externally. This is especially true when employees feel there is a disconnect between what is being stated and how a company […]
Marketing must arm sales teams with content throughout the customer journey. Provide your sales team with ongoing training about your products, services and the industry at large. Ensure that your team has a current set of nurturing content that provides value to prospects: videos, e-books, pdfs, etc. The more information […]
As every successful business knows, closing a sale is a team effort between marketing and sales. Collecting the best leads and presenting them to your sales team is only the first half of the battle. The other half is fostering clear communication between the sales team and marketing about what […]
It seems that striking up a good conversation is a lost art these days. This conversational ability, as well as being relatable to others, is key in hiring salespeople. Relationships are built with trust and this trust is earned not by hard-selling people, but by being able to relate to […]
I’m going to be very honest with you (I was going to say frank, but I’m not cool at all): despite all your efforts to get a perfect landing page that converts almost 100% of your visitors, many will end up reading it with doubts inside. So you must offer […]
While some may be labeled as natural salespeople, there are traits that aren’t necessarily “salesy” that are actually imperative to being a successful salesperson. Some of these skills can be taught, while others come more naturally. That’s why it’s important to look for the right mix of skills when hiring […]
Have you ever been to a live auction? Maybe a fundraiser for a good cause where you watch people bid against each other for a package or product. The auctioneer raises the bid each time giving the bidders the option to go higher. As the price goes up, many bidders […]
Procedures should be free from biases related to race. Religion, age, gender, sexual orientation or other characteristics that are unrelated to the job. This starts with the verbiage used in job postings. Many times the language used in job descriptions can subconsciously dissuade diverse candidate from applying. Use a diverse […]
Are you looking for examples and ideas to design a Landing Page? Not sure what elements you should include? Are so many blocks really necessary? Discover the answer to these and other questions in this post about essential elements for a successful Landing Page . Open close. Open close. She […]
