By definition, a “hot” prospect is a prospect who is ready to achieve your goal (such as buying a product on an e-commerce site, or subscribing to a service). When you know that your prospect has shown interest in your offers/services, interact with them to help them make the final decision: the purchase. You can also personalize your emails to send the right content to the right person. For example, 5. Improve user experience Marketing automation is a good way to retain your contacts. Quite simply, you can create personalized scenarios to help your new prospects get started.
To push your marketing and your customer relationship
By helping your customers, you improve your customer experience and increase the number of satisfied users who can become ambassadors for your website. Marketing Automation allows you to push your Andorra Email List marketing and your customer relationship further. When every point of ROI counts, it becomes essential to automate your actions and optimize them. Automation Student Lounges Marketing teams that combine their events with Marketing Automation are more efficient than others: they save time on the registration phases and accurately qualify the level of interest and maturity thanks to centralized data and analysis behavior of their prospects.
The centers of interest sent in order to facilitate
Attendance rates at events are increased. Thanks to automatic reminders by email as the date approaches, but also IG Users by sms on D-Day. Following the event, your contacts quickly evolve in maturity thanks to an approach that mixes content of quality and targeted according to the centers of interest sent in order to facilitate the adoption of your educational offers. Professional interlocutors inform and guide your future students at the right time and the conversion rate increases considerably. They accompany prospects who are actively looking and already informed. These tele-sales 2.0 take on the role of advisers and consultants because they have less sales effort to make. In summary, this scenario increases engagement by nurturing interest.