Have you heard about outbound marketing, but thought it was no longer worth investing in this type of strategy in the 21st century? Or even, think it’s too complicated? So, you must read this article till the end. Because in it, we’ll get to know outbound in greater detail and check out important tips to apply in your business’s day-to-day life. Understanding the different marketing processes is a key to success in sales. In addition, it is also essential for your brand positioning, customer relationship and building your authority in the market. And when we talk about it, one of the strategies that raises the most questions is outbound marketing. After all, it is often confused with inbound marketing. In addition, many people think that it is outdated, and as a result, they stop investing in the methodology. But, is it really like that? As we will see throughout this article, there are fundamental differences between the two.
However there are still valid and necessary reasons
The application of outbound marketing in companies. What is outbound marketing? We can define outbound marketing, translated into Portuguese as “outbound marketing”, that is, it is an active customer prospecting strategy . This means that it is the advertiser who approaches the potential customer. This is precisely the main reason why he is so criticized by many people today. But, for you to understand better, see the main characteristics Canadian CTO CIO Email Lists of the strategy: It relies on passive advertising such as newspaper, television, and billboard ads; They often have higher costs than other forms of prospecting; Customization is minimal; It can be very aggressive in some contexts, as it needs to be very flashy to get results; Communication with the customer is one-way. Surely you’ve been approached by outbound marketing strategies at many times in your life, and you don’t even realize it.
After all these strategies are very common
As this is how companies started their approach to the consumer a long time ago. At that time, starting in the 1940s, the internet was still far from emerging, and television was beginning to enter homes. So marketing took a one-way way of communicating with the public. For example, the person watched a commercial on TV, saw a product and could look EC Lists for it in the store to buy it. In this way, outbound marketing gained strength until it took its current form. Why is it important to know about outbound marketing? Marketing evolves as the market evolves and with them consumer behavior, as new technologies, sales methodologies and trends are always in development. One of the primary functions of marketing is precisely to monitor all this evolution and adapt to it, to provide adequate responses to changes in consumer behavior. And when it comes to marketing, outbound is simply the foundation where it all began.
