It is not a question of talking only about the Digitaleo solution, but of broadening the lexical field and the themes addressed to make content more qualitative and less promotional . Blog Digitaleo, relationship marketing specialist Also, through focus on good practices such as “The importance of saying goodbye to […]
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On its blog, Ubiflow has chosen not to focus its communication on its services, but on the business issues of its personas . “10 ideas for posts to post on Facebook for mechanics”, “ Real estate agencies: can you miss out on phygital ”, “Optimizing the ROI of your concessions: […]
The examples of it companies that have invested time and money. To produce an impressive volume of content but. Which in the end have not brought concrete business results are numerous. The content did not attract, was not positioned .On the right keywords or not positioned at all. The levers […]
The internal culture, sometimes quite “technical”. This is of course not systematic, but we often find a more technical than marketing audience, especially within SMEs. It is then a question of evangelizing internally on the benefits of marketing and the plan to be put in place, because the success of […]
What is the level of competition and the variations to be preferred? IT projects are often structuring for the activity of end customers. Buyer Personas DSI, CEO, Business Department, etc. are therefore mostly high-level and/or with strong business or technical expertise. The content offered, both attraction blog articles, etc. and […]
To conclude a training contract and start a long-term relationship that goes beyond beyond the training period. But the key to digital transformation will come through identified, planned and transparent data acquisition processes and governance. The ultra-rapid transformation of our economies – which in less than 10 years has gone […]
Some schools are even equipped with a team of salespeople who prospect all day, like in a commercial enterprise. It is now also common for schools to have a Paris office to manage relations with companies and receive potential partners during various events such as conferences, cocktail parties and meetings. […]
It now delivers comprehensive services that allow it to serve its customers on all digital levers. So if you were still wondering if IMF was an event like the others, here are some arguments that will convince you otherwise! If you prefer to listen to this interview in audio version, […]
Moreover, the program is based on all questions that may be raised during the year by customers, prospects and employees. IMF is an event that is made to respond to the marketing and commercial issues of our customers and prospects. This year again, they will be able to attend unique […]
Who are often the managers of SMEs. What if the “networker” was worth much more than the “data scientist”? » Want to know more about social selling? You will be able to discover Sylvie Lachkar during the conference “Social selling, a fashion effect”. (Sylvie Lachkar and Hervé Kabla are the […]
