When the company you want them to feel special and not like someone on the list of people you email. Use this five-step process to ensure you’re writing sales emails that prospects want to read. Email Profile I’m inspired by your efforts in customer success to provide value for them. You need to provide value before you can make any requests. Gaining value due to the principle of reciprocity creates a desire to reciprocate. In Influence: The Psychology of Persuasion, Dr. Robert Cialdini describes a study in which an unwitting test subject received a can of soda from a researcher.
Sodas are priced in
US dollars. The researcher then asked the participants to buy $10 Belgium Mobile Database worth of raffle tickets. Agreeing rates were much higher than among participants who did not drink the soda. Thoughtful, sincere compliments can provide value so you don’t need to do more if you’ve already said something nice in the first few lines. It doesn’t hurt to go a little further though. Here are some ideas: Check out their book on , etc. and share the link. Recommend an article they might find helpful. Recommend a useful app or tool.
They benefit greatly from
Offering to introduce them to people they know. Use data to show IG Users how your product can benefit them. If you’re selling a product or service, it doesn’t hurt to use data to illustrate why potential customers should consider your service. What successful results can you provide? more traffic? More conversions? Increase engagement? Whatever the benefits please provide evidence with case studies or other data to support your claims. Include a call to action. The final piece of the puzzle? Your call to action. Remove friction from tasks as much as possible. For example, if you want them to meet with you, provide a link to the meeting tool so they can immediately see.