Source fresh content did someone write a blog post about you. Or post an instagram story about how they wish they could get marrie to your brand. Assuming it’s positive. Now you’ve got new content to share on your stream. All you had to do was watch and wait. In fact. The content doesn’t even have to be good toktokkie emily zoogamy has gone viral for her hilariously bad reesigns of corporate logos. Brands sharing this content can lead to views and likes and business. For sure. But they can also lead to lasting relationships with creators windows’ quick response to their logo reesign and continuing to interact with zugay’s content has le to valuable collaboration.

Peeping on Your Competition to See

Watch your competitors don’t just mind your own business mind other people’s business too. Peeping on your competition to see what they’re doing right. And wrong. Is part of holistic brand monitoring. You can use this info to conduct a competitive analysis. The lessons from their victories or successes can be yours. 

Too. As the old proverb goes. Keep business database your friends close and your competition on your hootsuite dashboard. Keep an eye on old content the internet is a fast-moving place. So often content will go viral within a few days or even hours of posting but sometimes. Posts that are months or even years old will suddenly take over the internet. For example.

Reduce Response Time and Your Workload Manage

Britney spears’ 2007 song gimme more was trending on tiktok in 2022. Brand monitoring ensures you’re keeping track of all of your posts. Not just the recent ones. And if something older happens to go viral. You can capitalize on it. Reuce response time and your workload manage all your messages stress-free with easy routing. 

Save replies. And friendly IG Users chatbots. Try hootsuite’s inbox today. Book a demo what should you monitor. You’ve got your eagle eye on all of the key channels   print and digital publications. Social media platforms. Broadcast media. Online forums and review sites. But what are you looking for. Exactly. Mentions of your brand. Products.