Digital Marketing is currently the key ally of companies that want to establish or expand their presence on the Internet. Through practices such as content production, investments in social media, and paid advertising, it is possible not only to attract potential customers but also to direct their journey through the […]
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Unfortunately, specific images often come to mind when envisioning CEOs, such as a boss telling their subordinates what to do while taking credit for all their team’s hard work and basking in glory. However, a CEO shouldn’t be a one-stop decision-maker, observer, or even a dictator. They should participate in […]
Some people are graphic gurus who can’t wait to transform images for social media and create jaw-dropping interactive content. Others are more hands-on, getting in on the technical aspect of things and working with code, layouts, and more. And some really enjoy the process of search engine optimization (SEO). If […]
For most of modern history, the art of selling has been primarily reactive. While salespeople can be proactive about reaching out to customers, they must learn more about the person before they can customize a new sales offer. Sales intelligence is a relatively new field that allows businesses of all […]
Innovations in the digital marketing realm continue to advance at a rapid pace these days, providing marketers with new possibilities and tools to reach customers in more profound and memorable ways. While AR and VR are not entirely new to marketing, these are getting better and better, with artificial intelligence (AI) […]
Persuading the senior management team to invest in content marketing is often an uphill struggle. A good content strategy takes time to show results. When the world around you is moving frenetically, justifying spending on something that may take months to bear fruit is a big ask. For those struggling […]
