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20 posts
SEOs have argued about this for as long as I can remember. Many SEOs say that subdirectories are better for SEO and insist on using them. This is a myth that’s persisted based on some old studies. Google has repeatedly said either is fine. It’s silly to argue if a […]
Looking to grab a piece of the digital marketing pie? This guide is for you. I don’t have a degree in marketing—only one in psychology. Yet, I’ve been working in digital marketing for the past five years. That’s the beauty of this industry. You don’t need to be certified to […]
A lot of marketing metrics are only good for making you look good—that’s why they’re called vanity metrics. Vanity metrics don’t give you the insight you need to make good marketing decisions, leading you to pour resources into things that don’t matter for your business. It’s better to pick a […]
Public relations (PR) is the practice of positively influencing a brand’s perception by managing communications with the media and the general public. Great PR can lift your brand awareness, build credibility, earn valuable backlinks, drive referral traffic, engage your target audience, and ultimately bring more sales. In this article, you’ll […]
It’s perfectly possible to write a great listicle about… well, pretty much anything. In this post, you’ll learn how to do just that. What is a listicle? Why do people like listicles? How to write a good listicle Examples of listicles done well What is a listicle? Listicles, otherwise known […]
If you want people to find your website through Google, you need to know the basics of SEO. These are simpler than you might think. Keep reading to learn what SEO is, how to set things up for success, and how to get indexed. Search engine optimization (SEO) is the […]
It seems that striking up a good conversation is a lost art these days. This conversational ability, as well as being relatable to others, is key in hiring salespeople. Relationships are built with trust and this trust is earned not by hard-selling people, but by being able to relate to […]
While some may be labeled as natural salespeople, there are traits that aren’t necessarily “salesy” that are actually imperative to being a successful salesperson. Some of these skills can be taught, while others come more naturally. That’s why it’s important to look for the right mix of skills when hiring […]
Have you ever been to a live auction? Maybe a fundraiser for a good cause where you watch people bid against each other for a package or product. The auctioneer raises the bid each time giving the bidders the option to go higher. As the price goes up, many bidders […]
