Some people are graphic gurus who can’t wait to transform images for social media and create jaw-dropping interactive content.

Others are more hands-on, getting in on the technical aspect of things and working with code, layouts, and more.

And some really enjoy the process of search engine optimization (SEO).

If you’re this person or you need someone like this in your organization, then you’ll want to pay attention to this guide.

We’re outlining what an SEO specialist does and why having one or becoming one is important to a brand’s overall digital marketing strategy.

What Does an SEO Specialist Do

A search engine optimization specialist is a digital marketer who works to improve a website’s page for better organic traffic.

They’re extremely well- versed in the Ws Database ins and outs of things like Google algorithm changes, on-site optimization, off-site tasks, and more.

These individuals are usually the key catalyst when it comes to driving website traffic, as they consistently learn more best practices and tactics to improve their skills.

Essentially, they’re no different from any other digital marketer in that they still have the drive to increase brand recognition, improve sales, and grow the company or companies they work for.

The only difference?

They have a very specific set of skills when it comes to measuring and adjusting search engine rankings and traffic.

And that’s what sets them apart and makes them uber valuable to any organization. After all, Google is constantly changing things up.

What worked last year won’t today, which means a person with this job has to always have their finger on the pulse of the industry.

What Is an SEO Specialist

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Hiring an experienced SEO specialist to be part of your team is a crucial part of creating a strong organic growth strategy for your brand.

After all, search optimization is a big task.

Trying to tackle that aspect of your digital marketing strategy and handle other facets of your business at the same time can be incredibly challenging.

However, having someone on board who understands and continues to learn IG Users about the best way to optimize a page means always having a strong online presence.