This is the opinion of Dave Hendricks, founder of Permission Technologies. A provider of email services for companies. After some studies such as the one by Jupiter Research. Published on our portal , have shown that rich media still does not have. The level of penetration enough to convince advertisers to make the budgetary effort they require. Hendricks confirms that he has not received. A single rich media email in about six months. However, he does not understand why brands do not try to go further, try email marketing, a channel much cheaper than other media.


It seems that they are not willing to take

Any initiative outside of traditional company data media. Hendricks reflects: “I may not need more offers from advertisers. But if they really know what I want from the market. Then I will be all eyes and ears. I believe that rich media emails can succeed. If they are used to sell the right products,” says Hendricks. As can all those that have to do with audiovisual entertainment. The AIM has described the DMA’s attitude as “obstructionist” since it is preventing. The solution to the serious problems that its companies. Face due to spam and softens the legal requirements for sending emails. The DMA described. The definition as “too broad” and intends to correct it with another that groups spam. Within fraudulent emails, specifying that it is. The mass sending of messages that lie about the identity of the sender and the offer.


Discomfort in american email marketing

Since last May, the American Direct Marketing IG Users Association. ( DMA ) has been postponing the publication of a practical guide on the practice of email marketing. Prepared by its affiliate, the Association for Interactive Marketing ( AIM ). The latest cancellation has raised eyebrows in the sector that AIM represents after the parent company has spoken out against the definition of “spam.” The association of the interactive sector gave the following meaning: “Unsolicited commercial email (spam): Mass sending of unsolicited emails to a particular email address without having had a prior relationship, commercial or personal, or without having consent or permission.