Ceo of Dna De Vendas, and Tiffani Bova, Global Growth and Innovation Evangelist, from Salesforce. in Addition to Them, Four Other Speakers Shared Their Experiences in the World of Sales. in This Article, We Bring a Little of What Happened on the First Day. Check! Lead Generation the First Lecture of the Day Was Given by Rafael Rez , Cmo at Web Estratégica, a Consultancy Specializing in Seo and Results-Oriented Content Marketing for Enterprise Clients, and Had the Theme “How to Scale Lead Generation in the Extremely Expensive Media Scenario?”. a Professor at Educational Institutions Such as Espm and Fgv, He Highlighted That, in the Current Scenario of Media Costs, Optimizing the Sales Funnel Is the Best Way to Boost Lead Generation , Even Before Increasing the Audience. for This, Rafael Recommends Working on Qualifying Leads , Understanding Customer Problems and Generating Richer Quality Materials: “Negotiating Better with
Customers Working with Objections Correctly
Offering the Right Products to the Right People”, He Indicated. in Addition, He Indicates Practical Actions, Such as Investing in Seo and Testing Different Content and Channels. Rafael Also Highlighted the Need to Present Successful Cases That Resolve Customer Objections as a CMO Email Lists Way to Generate Authority for Potential Customers. “ [Successful Case ] Is the Best Conversion Tool in the Solar System. If You Don’t Have a Case , You Won’t Sell”, He Considered. for Him, the Moment of Conversion Also Calls for a Humanized Service: “The More You Automate the Process, the Tendency Is for the Conversion Rate to Drop”, He Warned. the Professor Also Indicated That One of the Main Mistakes Companies Make Is Not Using the Sales.
Marketing Fails When It Doesn’t Use Sales
Know-How to Help Resolve Customer Objections.” Social Media for B2b Then, Marketing Consultant Camila Renaux Explored the Theme “Social Media for B2b: How to Use Linkedin, Instagram and Whatsapp in Your Marketing and Sales Strategy”. Camila Explained That the Strategies Used by B2c Companies on Social Networks Are Not the Same as EC Lists Those That Need to Be Applied to B2b Organizations. She Clarifies That, in the Second Case, Marketing Tactics Must Be More Precise and Humanized. “For B2b, the Essence of Sales Is More Consultative. If We Have Services, in Nature, There Is Personal Marketing and the Presence of People ”, She Defines. She Also Says That the Focus of Content Generation Should Be on Solving Problems, Unlike What Happens with Sales to the Final Consumer, Which Is.
