The most effective partnerships stem from identifying someone who already has a passion for your brand or cause. Collaborating with someone who connects to your message. In a personal way adds a depth of authenticity that makes. A tangible difference — not only for the audience but for the influencer themselves. Engage in a way that shows it’s who they are that. You value, not just what they deliver. – maria budet, zubi advertising.

The most successful influencer marketing efforts are those that benefit all parties (and not just financially). Approach the influencer with ideas and opportunities for them to better serve their followers or offer shared content that would align with their brand. By making it a win for your brand, the influencer, and their followers, you will realize a long-term, mutually beneficial relationship. – korena keys, keymedia solutions.

Look at their audience demographics and engage accordingl

One of the biggest mistakes brands make is obsessing over follower count instead of finding influencers that resonate with their audience. The telemarketing leads for sale best influencers are influential, not famous. They have an audience that is interested in the space you’re in, and composed of the right demographics. There are thousands of these influencers, so identify multiple options to engage with all of them. – gil eyal, hypr

It is easy to forget that, behind the million likes, there is a person. Understanding who the influencer is and their personal philosophy is critical to reaching out and engaging with an influencer. Doing your due diligence as a brand will allow you to engage with an influencer in a human way, increasing your chances of creating a partnership. – mario xavier carrasco, thinknow.

Research and understand the influencer’s personal philosophy

Influencer campaigns are sometimes viewed as “one and done” marketing opportunities. However, we’ve found that influencer relationships are IG Users much more beneficial when we implement a tier system. For example, level 1: work on a social post together. Level 2: work on a blog post together. Level 3: work on affiliate revenue. Viewing these opportunities as a long-term relationship is a win-win for all. – brett farmiloe, markitors.

Your relationship with influencers should be genuine. Follow them in advance, engage with their content and show that you are truly interested in their content. No one wants to feel like they are being used for their followers.