As facebook continues to evolve and put the user experience first, it will become more important than ever to utilize facebook’s paid advertising features to stay ahead. Whether you’ve been running facebook ads for years, or don’t even know where to begin, these three tips will help make the most […]
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With a limit of 10 minutes for videos and no advertising, how is this a good thing for brands right now? To answer this question, lets just take a quick look back at where instagram’s popularity has come from. In its inception, this was a fantastic platform to display photos […]
As if the announcement of this new video platform wasn’t enough, instagram has also officially reached 1 billion monthly active users. This massive userbase has progressively forced the platform to evolve to meet the demands of their audience. With this in mind, let’s take a look into the reasons why […]
ESpecially with the data privacy conversations circulating the technology and marketing world, it might make you a little uneasy to see “artificial intelligence” and “machine learning” taking over the headlines of every technology blog or marketing newsletter you subscribe to. Artificial intelligence and machine learning capabilities are forever changing the […]
Account based marketing (abm) focuses resources and efforts on a targeted set of accounts that matter most for the business, instead of covering a broad range of potential customers. This increases the likelihood of converting prospects to sales when compared to standard lead-focused models alone. Account based marketing practices traditional […]
It’s been said time and time again – “you need to be using online videos in your marketing strategy.” I know I’ve said this sentence about a million times. But no matter how many times it gets said, the fact remains, online videos are still one of the most influential […]
You’ve probably heard the term “inbound marketing.” you’ve seen the hub-bub about it in every marketing related resource you follow. But what’s the big deal? Why is inbound marketing so popular and how can you actually apply it to your business and marketing needs? “inbound marketing is focused on attracting […]
Lemonstand is an ecommerce software platform for online retailers who want to grow their online business. Lemonstand helps fast-growing retail brands and subscription ecommerce companies create beautiful online stores that sell more. The lemonstand ecommerce blog focuses on how to grow your online retail business, ecommerce news, growth tips, and […]
The only constant in digital marketing is change. The landscape of the industry is ever-changing, and new tactics and software are launched every day. Therefore, So how do you stay on top of the new trends and ideas? There are thousands of websites out there that aim to keep you […]
Maybe not the worm, but lower costs and a higher chance of brand recognition can be achieved by brands that start their holiday marketing in october. According to adroll, cpm’s are typically 15-20% cheaper in october compared to the months following. Therefore, The campaigns you run in the peak times […]
