Unfortunately, specific images often come to mind when envisioning CEOs, such as a boss telling their subordinates what to do while taking credit for all their team’s hard work and basking in glory.
However, a CEO shouldn’t be a one-stop decision-maker, observer, or even a dictator. They should participate in marketing their business and take a proactive role in creating and molding their brand.
But what if you have no idea what marketing strategy actually means.

The Role of the CEO in the Marketing Process

Naturally, CEOs play a vital role in their company’s Ws Number List marketing strategy, having the ultimate say over approvals.

However, it’s about more than just turning a thumb up or down.

To understand why the CEO plays such a significant role in marketing, it’s vital to understand what marketing is and start step one with SAM, or Strategically Aimed Marketing.

What is Marketing?
For starters, marketing has a broad definition beyond creating flashy ads and catchy slogans.

Many CEOs think marketing is only about advertising, but this couldn’t be further from the truth.

Marketing can also lead to better customer service, improved product design, and brand building.

In essence, it’s about understanding your target audience and crafting a message that resonates with them to achieve better sales and customer loyalty.

Do these sound like goals CEOs could get behind? Of course they do!

CEOs should have a vested interest in the success of their company’s marketing efforts, as it directly affects the bottom line.

To do this, they must understand the target audience and use effective tactics to reach them. 

Setting Expectations for Marketing

Your marketing team is the head of the creative process, but you can help ensure your message’s effectiveness.

Think about what values, mission, and goals you have for your business and how you can incorporate them into your marketing plan.

Be sure to communicate these ideas clearly to your team, so they understand what you’re hoping to accomplish.

Establishing a relationship of communication and trust between the CEO and IG Users marketers is key to ensuring successful campaigns.