Public relations (PR) is the practice of positively influencing a brand’s perception by managing communications with the media and the general public. Great PR can lift your brand awareness, build credibility, earn valuable backlinks, drive referral traffic, engage your target audience, and ultimately bring more sales. In this article, you’ll learn about these 9 PR tactics, which all include examples of PR campaigns: Monitor and react to media inquiries Newsjacking Leverage what’s trending in the world Pitch linkable assets to journalists and bloggers Have brand ambassadors Partner with other brands.
PR stunts and guerilla marketing
Promote your values by standing up for something Turn negative publicity into good PR 1. Monitor and react to media inquiries Every writer needs expert contributions for their content once in a while. You can be that expert in your niche, and it’s easy. All you need to do is to subscribe to a feed of media inquiries via services like HARO, Sourcebottle, or ResponseSource. Your goal is to provide valuable information as fast as possible whenever you see a good opportunity. This is a great link building and PR technique, especially for projects in their early stages. That’s because your credentials and the value of the information you provide are what matters, not your actual website or content on it.
While you can become a
Paid subscriber to access features such as earlier inquiries or built-in keyword filters, I’ve had success using free versions. Here are a few tips from my experience: a) Use keywords to filter through the feeds HARO alone sends multiple emails three times a day. Skimming through all of these is a massive distraction for your day-to-day schedule. To solve this, create email filters and conditions. These will limit real-time notifications to when the feed includes keywords relevant to your business. You’ll have to separate the wheat from the chaff.
Since quickly sourcing information from experts is an easy way to create content, many companies exploit it. You should only respond to requests that come from authoritative sources or at least from those that are not overly reliant on HARO. The second condition is easy to spot. Just open a few articles from the source and see if they often contain references to many other people and companies. You’ll know which publications to avoid in your niche very soon from the feed itself. Regarding authority, the best indicator is if you already know the publication.
