It seems that “posturing” , the art of appearing more than one really is in order to brag. Not a phenomenon that is far from limited to Instagram. Other social networks. And those who practice “posturing” often. With surprising saltiness laced with impudence. Not only individuals but also companies. Which also love to pretend to be what they are not. The “About us” section of many companies’ websites is filled to the brim with photographs of supposed employees who do not actually exist. Relying on such images, generated by artificial intelligence, companies try to appear larger than they really are.

An investigation carried out by Evan Ratliff and published

Insider concludes that a good number top industry data of companies use generative adversarial network (GAN) software to illuminate photos generated. Artificial intelligence that they then publish in the “About us. Section of their websites to transfer the impression (totally Pharisee). The non-existent people portrayed there are part of its staff. In the course of his investigation Ratliff had the opportunity. To contact Lukas, the owner of an Austrian company focused. On exam preparation and named takeIELTS, and he confirmed that he had indeed used several fake. Photographs in the section “About us” from your company’s website.

Many companies believe that their credibility takes

Although takeIELTS has a plethora of positive reviews from 100% genuine customers, Lukas pointed out to Ratfliff that having a larger staff helped improve his company’s credibility. “It’s something that sends the right message to the viewer that we are a big company IG Users with a lot of workers,” says Lukas. The reasons given by Lukas are those that most commonly motivate companies to resort to artificial intelligence to falsify the photographs of the “employees” that make their way into the “About us” section of their websites.