To celebrate and receive feedback on the results of the 51st edition of FIAP, the Face to Face webinar brought together: Diego Rodríguez , Creative VP of Ogilvy México; Álvar Suñol, Co-President & Chief Creative Officer of Alma USA; Gustavo Lauría , Co-Founder & CCO of We Believers USA. Alexis Ospina , Executive Creative Director of Media.Monks México; Sergio Franco , Executive Creative Director of Fahrenheit DDB Perú; Raúl Cardos , founder of (anonymous) México; Mauri Clavijo , Executive Producer & Partner of Oriental Films México; and Julio Alonso, executive creative director of LLYC Spain.
The award-winning creatives highlight the importance of FIAP
For Suñol , the weight of his work as an industry email list agency is to connect brands emotionally with consumers and do so with memorable and impactful ideas. “So I think it’s great that this is reflected in the festival (FIAP), in the awards and that the bulk of the awards fall there.” Alma received a Gran Sol de Iberoamérica, 28 metals, was the most awarded agency in the US Hispanic, and also won Agency of the Year. «I think it is very difficult to be the Agency of the year if you do not have several ideas participating in different formats for different clients and I think that is confirmation.
Make us feel that we are not working, but doing something that is good
That’s what makes us want to get up IG Users every day and grab the pencil and write. “That’s how it is with each award, it makes you want to do something even better.” His agency, We Believers , won 15 metals (8 gold and 7 silver), two Gran Sol de Iberoamérica and the Independent Agency of the Year mention. «The idea that we work on something that we like, at least in my case, that it entertains me, that it is good for the brands, that it builds the clients’ brands and then if you go and measure yourself against the best agencies, in This is the case of the region, whose work you admire a lot, who are also consistent.
