Influencers add a storytelling element to a campaign because they are authentic when they talk about a brand. Interestingly, one campaign included a woman holding the product — her nail polish was chipped and her room was not very tidy. To our surprise, this image actually performed the best out […]
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Procedures should be free from biases related to race. Religion, age, gender, sexual orientation or other characteristics that are unrelated to the job. This starts with the verbiage used in job postings. Many times the language used in job descriptions can subconsciously dissuade diverse candidate from applying. Use a diverse […]
