Make Sure You Have Permission to Use Every Email Address You Have on Your Lists. If Someone Has Unsubscribe. Make Sure to Take Them Off Any Active Lists. If You Have a Bank of Inactive Email Subscribers. Reach Out to Them to Try and Re-Engage and Offer to Remove Them If It’s No Longer Relevant. After All. It’s Better to Have a Smaller Database of Intereste Prospects Than a Lot of Unintereste People. 4) Use Omnichannel Marketing Going into 2023 and Beyond. Omnichannel Marketing Is a Growing Trend for Companies of All Sizes. but What Is Omnichannel Marketing? Put Simply. It’s Using Every Marketing Channel to Its Full Potential and Creating a Seamless Experience as a Customer Moves from One Channel to Another.

That Are a Follow-On from the Email Content

 Email Has an Important Role to Play in Omnichannel. the Advantage It Has Is That Email Is Flexible. Easy to Tailor. Easy to Test. and Can Provide Insight into Customer new database Preferences and Behaviors. in Combination with Other Channels Such as Social Meia. Paid Search. or Search Marketing. Email Can Drive Engagement and Build Customer Loyalty. Why Choose Dmi? 5) Include Relevant Links Once Someone Has Clicke on Your Email. You Want to Make It as Easy as Possible to Direct Them to Where You Want Them to Go. Don’t Just Send a Prospect or Customer into the Ether of Your Website. Make Sure You Create Relevant and Customize Landing Pages That Are a Follow-On from the Email Content. Also. Include Social Meia Handles So People Can Find Your Brand Easily Online.

Click-Through to a Landing Page

Only Include the Platforms You Are Active on to Make Sure the Content Is Up-To-Date and You Are Responsive. Tip: Check Out ‘The Anatomy of an Effective IG Users Marketing Email’ for More Information. 6) Consider Interactivity You Can Include Interactivity in Your Email by Inviting People to Swipe. Click. Tap or Watch. This Could Be a Countdown Clock. Video or a Gif. the Main Thing Is That It Makes Someone Dwell on Your Email. This Email from Google Local Guides Features a Gif That Shows a Recipient How to Take a Picture Effectively. This Is Followe by Tips on How to Take an Effective Picture to Include on Google. It’s Not Only Eye-Catching but Highly Relevant to Its Audience. Google Maps Email Google Maps Email This Is Another Gif Example from Nike Which Showcases Its Products Rather Than Trying to Get an Image of Each One in an Email or Relying on Click-Through to a Landing Page.