Listen to Jon Dick’s conference in its entirety on the Inbound Marketing France Youtube channel Chapter 2: The Serpent The snake’s death of business is slow and almost invisible until it becomes inevitable. It works internally . By dint of wanting to create new processes, we neglect the customer experience and stifle it little by little. Among those cited during the conference, here are 2 examples that illustrate the damage created by our processes. The forms We all agree that the form is useful. As an inbound marketing project manager, the form is our best friend.

This helps us to better qualify our bases

For nothing in the world, we would come to delete it. However, it’s time to give it a makeover. The qualification of our prospects by form gradually destroys our opportunities to convert. Let’s sit Nepal Phone Number List down for two minutes and take the time to re-evaluate the information we ask our prospects via form. Inform us of its budget, let us know its role in the decision-making process, telling us how many people there are in his team… it doesn’t help him. Are our templates or white papers really good evidence for requesting such information? This helps us to better qualify our bases but is this information really worth risking form abandonment.

The impression of availability

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Hubspot form Conversion rate statistics based on the number of information fields HubSpot did the test for us by reducing IG Users the requested fields per form. Historically, their forms had 13 fields to fill out . Their conversion rate increased by 5% just by switching to 8-field forms . The geographical distribution of salespeople Breaking down client portfolios by territory may seem like the right solution. We create proximity with the client which gives an impression of availability. But is the impression of availability sufficient? In the end, the customer does not care to know the distance that separates him from his salesperson. What he buys is a product or service, not the person who sells it to him. What is important for the consumer is not to have the “right” salesperson.