The floor to 3 social media engagement specialists: AgoraPulse, Botnation and So-Buzz. These three services offer solutions suitable for brands that are launching on social networks as well as for already established companies that want to improve their engagement. The City of Nantes, for example, uses AgoraPulse to manage all of its attendances and obtain direct feedback from its constituents, with very convincing results. In Rennes, the STAR (transport service) allows users to quickly obtain answers via Messenger thanks to the chatbot based on Botnation solutions. In another area, Pika Edition (Hachette) offers contests on social networks to encourage engagement and raise awareness of its brand. Result

Which generate a lot of commitment

The number of Instagram subscribers has more than doubled in just 8 months. Discover social media tools on BDM/tools . BDM round table: personifying a brand on social networks, instructions Pakistan Phone Number Lis for use – with Mon Petit Gazon & Interflora MPG and Interflora, two iconic brands on social networks, came to Rennes to present their social media strategies. Very effective mechanics, which generate a lot of commitment, based on proximity and interactions with the public. Find our article dedicated to the social media strategy of Interflora and MPG . Round table: which digital strategies are applicable to large companies.

The speakers tried to demonstrate

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This round table brings together Edith Taillart, Head of Digital & Operational Marketing at Euler Hermes France, Sylvie Lachkar, Global Digital Transformation Network Lead at SAP, and IG Users Edouard Lauwick, Vice-President Operations Europe at Rakuten Marketing. If the important thing is people, the speakers tried to demonstrate what digital transformation can bring to business. The example of Rakuten Marketing is particular, since the subsidiary company of the Japanese group is fully digital: ” we were born with the internet “.the big winner of this first edition of the prize for the best inbound marketing strategy is Teralta – Groupe CHR. If the members of the jury sometimes had trouble agreeing.