They will be broadcast live on our inbound marketing. France youtube channel and you will be able to ask your. Questions live to our guests. Always in the same spirit. The speakers will share their experience and their expertise. On topical subjects to help you decipher the evolutions. Of marketing and commercial practices. The theme of the first great debate inbound marketing france .What business practices after covid-19. Is the subject of the first debate. It is directly inspired by the situations experienced during. This very special period during which the salesperson. Had to reinvent himself to continue exercising his profession.
The development of telework
Before Covid-19, the observation was already established: digital is disrupting the uses and behavior of buyers . 93% of them are looking for information on your products/services before contacting you? These buyers are your UK Phone Number List customers, and they change.The development of telework during this period of confinement has accelerated new business practices. Some companies have succeeded in making 100% of their sales remotely , even though the very principle of teleworking was not possible. This debate is naturally aimed at sales managers looking for answers to the issues identified in the approach with their customers during Covid-19. Perhaps they themselves have adapted their practices to continue serving customers.
To act as if nothing had happened
They had to think of new approaches to approach the first exchanges with prospects. The it into his responses. Marketing managers also have to learn IG Users from this period in their approach and the way they address prospects in communications and content in general. It would be harmful to act as if nothing had happened. The customer journey must be redesigned so that marketing continues to capture contacts. He must adapt his content to the current questions of his interlocutors. He will thus prepare qualified prospects who are ready to discuss with the salesperson to move forward in their decision. Marketing and Commerce alignment will be more necessary to convince the prospect.