Jon Dick ended his conference with a quote from Charles Darwin very suitable for his speech, it will also be the word of the end of this summary: “The species that survive are not the strongest or the most intelligent species, but those that adapt best to change.  build loyalty To go further, re-listen to this conference at will thanks to a podcast! Please note: this conference is only available in English. Very good listening!Every year, new tools, trends and technologies upset marketing strategies and push marketers to adapt in order to both stay in the race and always be more efficient. But between us.

To give you some food for thought

It is precisely this need for constant renewal that makes marketing such a stimulating discipline! In 2019, Voice Search and Norway Phone Number List Mobile are likely to disrupt our habits. These trends have already caused a lot of ink to flow in 2018 and are no doubt already familiar to you. However, even today, the real impact on marketing and in particular on Inbound is difficult to estimate. In this article, I’m going to give you some food for thought and tips for understanding Voice Search and Mobile in your Inbound strategy . Voice Search: a double-edged sword for Inbound Marketing Amazon Echo, Google Home or Apple’s HomePod are gradually arriving in our homes,

These Voice Assistants have invaded our daily lives

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May have found one under the tree like many French people. Since early 2018, sales of smart speakers have been IG Users accelerating. For good reason, it is now possible to choose from a wide range and at affordable prices, from €59 for the Google Home Mini. However, contrary to what one might think, the democratization of voice assistants is decorrelated from that of smart speakers. These Voice Assistants have invaded our daily lives in a more subtle way, through other interfaces: cars, televisions, computers, connected watches and of course smartphones. Naturally, Voice Search then continues to grow. Whether for voice control or research, we are getting more and more used to using our voice to order, to ask. And the forecasts for 2020 are clear: 30% of web sessions will be screenless (eConsultancy) 50% of searches will be done by voice (ComScore). With this technology,