Phone calls reflect a strong and urgent need. Telephone leads therefore represent a tremendous opportunity as part of an Inbound Marketing strategy. The magic recipe for performance? Test and measure! As an Inbound Marketer following a data-driven logic, we naturally ask ourselves the question of the performance of these different means of contact. Which combination has the highest return on investment? At the risk of disappointing you, there is no perfect and universal recipe that corresponds to all companies and therefore yours. The perfect and universal recipe does not exist Already, can we really speak of a means of contact better than the others.
The right combination of contact methods
The thing is, forms, chat, and phone complement each other in a lot of ways. Each of these means of contact can intervene Spain Phone Number List in a different way in the purchase journey, and at different times. The right combination of contact methods you use on your website is complex, and above all contextual . It depends on the level of maturity of the visitor / lead who uses it, but also on the sector of activity in which you operate, your target audience, the type of products and services you offer, etc. In short, the perfect recipe does exist, but it is not universal, it is specific to your company and its Inbound strategy.
Their placements and juggle your calls-to-action
Testing and measuring ROI as the only answer for your business To find your unique recipe, there’s no need to play alchemists IG Users or pray to Kotler or Halligan , just like in any Inbound approach, you need an analytical and ROI approach. And the first step is the test! phone means of contact site Phase The test For this part, you have control. Add and remove contact methods on different pages of your website and on your landing pages, play with their placements and juggle your calls-to-action. Of course, proceed gradually , the goal is not to break the Inbound machine that you have spent months building and making effective.