This is the promise of an overview of the various digital levers to boost your marketing strategy. 1 / Inbound marketing, Winbound expertise [Masterclass] Inbound Marketing, back to the basics! – Isabelle Defay, Cindy Ronsoux, Fanja Sanceau Let’s go back a few years, when inbound marketing was still unknown to many marketers. It was then that Isabelle Defay (Agency manager), Cindy Ronsoux and Fanja Sancéau (Inbound marketers) began to take an interest in this method. Since then, they have learned a lot! They will come back for you during a masterclass on the basics of inbound marketing: good practices and pitfalls to avoid .
It’s no secret that television remains a medium
Everything you need to launch your first inbound campaigns. 2 / TV media, the specialty of Good Buy Media [Masterclass] Advanced TV – Olivier Bonnin, Frédéric Degouy It’s no secret that Afghanistan Phone Number List television remains a medium with an important strike force, more than useful in any brand awareness campaign. And if you go further? Today, new digital formats are available, such as VOD, streaming . The marketing of television advertising has therefore changed a great deal : segmentation, CPM buying, targeting via box operators, etc. Olivier Bonnin (Associate Director of Good Buy Media) will tell you all about advanced TV. 3 / Boost your acquisition strategy.
That data is a real gold mine for addressing
The right levers thanks to Mediaveille [Masterclass] Acquisition strategy: how to optimize your campaigns thanks to customer knowledge? – Yohann Delahaye What is at the heart of a well-thought-out IG Users and effective acquisition strategy? The date of course! We all agree that data is essential to build customer loyalty and offer them new and ever more relevant offers. But we sometimes forget that data is a real gold mine for addressing prospects in a personalized way . The challenge to acquire new leads?Digital transformation round table 4:50 p.m. – 5:30 p.m.: discovery of ABM to tackle large accounts Last workshop of the day on a topic that will be of great interest to you if your goal is to do more business with large accounts.