They now define its cultural uniqueness and its strengths , it is an issue of trust for all stakeholders.: national or foreign students, alumni, prestigious speakers, professors-researchers, institutional partners and companies. It is a revealing symptom of the paradigm shift. But beyond the brand, there is a new requirement for the consistency of content and the adaptation of interfaces. What we know about a brand/consumer relationship does not spare schools’ relationships with their customers.
The expectations and needs of different audiences
Education has fully entered the market sector, differentiation in the face of competition requires reassurance Algeria Email List from the various players. The redesign of processes, content and relational chains become mandatory under penalty of immediate disruption. I advise you to work on three points: Study upstream the expectations and needs of different audiences (especially foreign students, speakers, etc.) and test their perception of content and processes throughout their user journeys; Do not hesitate to call on external advice in order to overcome prejudices and allow yourself to ask new questions; Rely on the influence of allies and natural ambassadors of the schools : starting with the students of course.
A personalization issue we take out standardized
Who are the least reluctant to change, but also the former students, who have spread and can also bring their own experience IG Users to their company in the field. Those in the banking and insurance sectors, for example, know exactly what it’s all about, and those in fintech and other foodtech are perfectly familiar with UX and customer journey methodologies. You will thus respond to the triple challenges of trust of your national or foreign students, alumni, prestigious speakers, professors-researchers, institutional partners and companies. A content challenge, with consistent messages and values throughout your journeys and communications. A personalization issue, we take out standardized messages for mass personalization, the right content at the right time to the right person.
