Agencies have many tasks to juggle—some are fun and creative, while others are repetitive and time-consuming. It’s likely that no agency professional’s first loves are data management and numbers crunching, and that’s why many leaders in the industry are so excited about the potential of artificial intelligence (ai).
To help you realize the possibilities ai can offer the agency industry and give you and your team more time to creatively shine, we asked 11 members of forbes agency council to share what ai can do to revolutionize productivity in the industry.
Members of forbes agency council discuss the potential productivity boosts artificial intelligence can bring to the agency industry.
Members of forbes agency council discuss the potential productivity boosts artificial intelligence can bring to the agency industry.
Photos courtesy of the individual members.
Offload repetitive tasks
We began implementing automated systems and machine learning alongside our customer relationship management (crm) software for data sharing, forecasting and reporting. We also use ai in our digital ad buys (comparing the machine to telephonelists.biz human intellect) to improve the campaign performance and streamline reporting. In the process, we’ve learned that we still need to tell the systems what to do, relying on human logic to interpret and react. – korena keys, keymedia solutions
The ability to leverage ai and machine learning to automate mundane tasks such as measuring the results of a/b testing, creating audience targets and even driving customer experience through chatbots opens the doors for us to focus on creative tasks. It is bringing us back to the basics that are beyond data, such as focusing on how we can connect to the consumer on an emotional level in a creative way. – michael smith, itribe social inc.
Generate leads and connect with consumers
Virtual assistants have the ability IG Users to save agencies a significant amount of time with their ability to generate leads and connect with consumers independently. For example, chatbots are becoming increasingly popular through social media and websites. Agencies now can leverage virtual assistants to communicate directly with consumers without human assistance, giving back time to your team.
