Think of your display ads as online billboards. You only have a few seconds to catch the attention of a user. Keep your banners simple with a strong call to action. Tell the user what you want them to do – click, download, explore, etc. When you drive by a billboard you probably don’t notice the ones full of text. It’s the same with an online banner. Use striking visuals to catch the user’s eye and keep text to a minimum. Let your website do the heavy lifting. Your banner just needs to get them there.
Don’t set it and forget it Optimize
To get the most out of your digital campaign, spend time each week evaluating your account. Look at the data. If not, make tweaks to your budget telephone list and placement. Look at underperforming ads, can you change the image or the cta? Sometimes changing just one or two words or even a color can make a world of difference.
Be smart with targeting
Don’t simply target everyone. You’ll get lots of impressions but few conversions. Instead, go for quality clicks by really thinking about the audience you want to reach. For example, if you’re a car wash, set targeting to not show ads when it’s raining. Exclude mobile games so you aren’t wasting impressions on accidental clicks and kids.
As of right now we are living through the most profound transformation in our information
And one problem with living through a revolution is that it’s almost impossible to take the long view of what is happening. If shoshana zuboff is IG Users right, we are in the middle of a new revolution nestled within the digital leap forward of the information age. The data gathering activities of online communications giants, starting with google, are transforming capitalism as radically as henry ford did with mass production. Her book surveillance capitalism presents a set of problems some of which threaten our human potential on this earth. The good news, she writes, is that if we start talking about these threats now we might avoid another unforeseen catastrophe.
