Avinash Kaushik is an Indian author, entrepreneur and speaker who has made great contributions to the world of artificial intelligence, marketing in general and technology . Thanks to him, large companies, businesses and brands have been able to boost their sales by implementing strategies in the user’s purchasing process.
He is also recognized worldwide as a digital marketing evangelist, and is the author of more than 5 books in which he explains and breaks down in detail his analysis of web analytics.
Broadly speaking, having a methodology for everything you do will lead you to materialize any digital marketing objective you have planned sooner rather than later . And, although there is more than one method to be able to research your target audience , there is one in particular that is worth analyzing, and it is the Avinash model .
What is the Avinash model?
For Avinash Kaushik, customers can be evaluated beyond a few characteristics or desires, but they are also at a specific Gambling Number Data moment, which is why he has classified his theory into four stages in the purchasing process and those stages are See, Think, Do and Care:
1. See Stage
As the name suggests, at this stage the customer only sees, but is not directly looking at your product or service IG Users because he is not aware of it yet. So he is in a neutral state of mind, recognizing at first sight what his eyes touch.
Imagine yourself in the See stage, those times when you walk through the mall looking at the shop windows. You just walk around without any real goal of buying.
This is what happens online, users can go to platforms like Amazon and spend hours looking at products, jumping from suggestion to suggestion without even doing a specific search. Because they are still in the See stage.
This is why you will have to make an extra effort to capitalize on that particular user, because they do not have a genuine intention to make a purchase in mind.
If the user who is in contact with your brand is at this stage, it is best to invest in social media ads to generate greater awareness, but keep in mind that you will not make an immediate conversion.
2. Think Stage
At this point, there are potential customers who already have the vague idea of buying your products or services in mind. Although they are not yet 100% sure whether to make the purchase or not, they already have the idea of buying something in mind.
Here you can imagine the times you have thought about buying an air fryer but you are still not sure how much you are willing to spend, which stores you will look in and when the purchase date will be. The only thing that is certain is that you want to have one.
The advantage you have at this stage is that the user usually has a genuine interest in knowing more details about what you are selling.
That is why we recommend that you be as visual as possible, use content that is easy to remember and attractive to your potential customers.
3. Stage Do
This is where the magic of the Avinash model happens and it is, in particular, the favorite stage of most digital marketing strategists because they are users who are already profitable for businesses.
It is worth noting that there is no person ready to buy without first having gone through the Do and Think stages, having already compared prices , competitions, brands, benefits and more details of what they will buy.
It doesn’t always happen step by step, but they do have a defined idea of what they will do.
The advantage you have at this stage, in addition to the fact that the user is now ready to be a buyer, is that they have done detailed research on what they are looking for, so you can rely on other tools such as UTM parameters to better optimize your future campaigns.
There is no single tip here to reach the full potential of your stage users, because there is more than one marketing effort that can boost business profitability.
4. Care Stage
In the Care stage, users have already purchased one of the products or services you offer and are aware of the results they have obtained from you.
And even if they have already purchased your products or services, they will probably repeat their purchase. So if you guarantee that the experience and attention they have received from their interaction with your brand is good, you could also guarantee repeat purchases and even recommendations to third parties.
Knowing the stage or stages that customers go through before making a purchase will allow you to know which marketing efforts are more or less profitable for your digital business.
If you create a map of the four stages of awareness, you will be able to find the right moment to sell your product.
What do you think about the brilliant solutions that Avinash Kaushik has provided to marketers around the world ?