If you want to be known as a thought leader in your industry. You’ll need to build both your personal brand and your. Business’ brand. Speaking at industry events is a great way to do this, as it helps. You establish credibility and awareness for yourself and your. Company with a large number of your target audience at once.
We asked the experts of forbes agency council how to make your speech the highlight of the event. Here’s what they had to say.
Members of forbes agency council offer tips for making a memorable speech at an industry event.
Members of forbes agency council offer tips for making a memorable speech at an industry event.
Photos courtesy of the individual members
When you’re on stage, there is a built-in assumption that you are knowledgeable on the subject. By selecting a crucial point and creating a meaningful story, your presentation will be more interesting and have a higher recall. The goal is not to fill an attendee’s notebook. It is to create a desire to connect with you afterward. – korena keys, keymedia solutions
What’s the one thing you can give phone lists for sale your audience that nobody else can? Focus on one key takeaway. Start the presentation with your key message, and use a storyline to build your audience’s trust in the key message. This forcing-function exercise will ensure that you are able to deliver something that is clear, concise and that audiences will remember. – preethy vaidyanathan, tapad
One of the most important things to remember when you are giving a speech is that people hear talk all the time. To get the attention of your audience, the thing that is really important is to show them something that they have not seen before. That means that you need to look at a way to shock and inspire your audience. – jon james, ignited results.
Speaking at an industry event isn’t about you
It’s about your audience. If you’re just there to present the same pablum they can get in other sessions, why bother creating a powerpoint IG Users and flying halfway across the country? Come up with an angle that challenges your audience’s assumptions. Present data they will be surprised to learn. Provide a case study with an unusual twist. Be different. – scott baradell, idea grove.
It doesn’t matter how good the content is if your audience is bored and finds their minds wandering. The best content can be useless if the delivery is poor, and bad content can be engaging if the speaker is passionate.
