Higher level e.g. Finance Over the years Ive come across so many types of buyer persona documents that I wouldnt be surprised if youve lost faith in the creation of buyer personas. I have seen e.g. buyer persona who was named CEO. It had been told about him which party he supports what car he drives what kind of family he has and that he is interested in the companys finances and that he is looking for the most reliable partner. This kind of information doesnt help anyone do better marketing. In the buyer persona one must immerse oneself in the motives of buying. Buyer personas TELL for example what factor triggers each
Customers desire to buy what
Purchase criteria does the customer have regarding the product or service what goals the customer has at work or in his free time what things prevent him from accessing them what things would make it easier to access them how your company can help him what barriers to purchase need to be overcome at what level of product business lead awareness is the buyer persona I will open the last point about product awareness in a little more detail. Your target group is divided into five different levels of product awareness. The levels reflect how well the customer recognizes his needs and how well he knows the differences between different products and
That in turn determines the
A new normal for him. He therefore does not recognize his problem. Poor sleep nor its consequences fatigue. He thinks that falling asleep should take an hour and that constant night wakings are part of sleeping. For such a person the marketing angle is the most challenging IG Users to plan. The only goal is for the person to recognize. Himself from the marketing message: When was the last time you changed your pillow? Do you know the 30 health benefits of a good nights sleep for adults? I guess your name correctly with a probability
