One of them is SMS copywriting. There’s a lot more that goes into copywriting for SMS marketing than simply keeping your texts short and sweet. And it’s not like marketers have a choice in this matter; the character limit for a single text is only 160! Crafting compelling copy for your text message marketing campaigns is tough. Approach it with the following SMS marketing best practices in mind to successfully engage and convert your customers. 1. Use one idea per message Every day. mobile phones buzz with notifications of messages sent from businesses competing to get their customers’ attention.
This excess of ads. emails
This excess of ads. emails. and of course. text messages. is resulting in information overload. According to research by Frontiers. customers have a hard time making decisions when there’s too much information to process. Research by the Technical University of Denmark suggests asia email list that the constant exposure to content is narrowing our collective attention span. In the context of SMS copywriting. that means you should limit every text to just one idea. Make sure that your message revolves around a single promotion or product and has one call to action (CTA). Always proofread your copy to ensure you’re not cramming in multiple ideas. promotions. or CTAs in your text before sending it out.
This text from Jack in the Box
This text from Jack in the Box is a perfect example of this best practice in action: SMS and email are a powerful marketing combination SMS and email are a powerful marketing combination Our SMS marketing platform makes it easy to send powerful text campaigns with confidence Learn about SMS SMS example from Jack in the Box. Source The text keeps the copy IG Users limit to its special offer for National Fast Food Day (promotion) and has a single link leading to the app store (CTA). 2. Give a positive reason to take action Focus your SMS text message on a positive reason for using your product or service.