Digital advertising timing is important
Written by nick stamoulis
Digital advertising. Such as direct advertising on websites. Advertising on social mia. And pay per click campaigns. Can really help boost your digital marketing and enable you to achieve the overall business goals. However. In order to maximize a digital ad campaign. Timing is everything.
If you have the wrong timing. You could have just wast your money. The right timing will enhance the rest of your digital marketing strategy nicely.
Here are some points to keep in mind when thinking
Here are some points to keep in mind when thinking about digital advertising timing:
Get to know seasonal patterns
Does your business have a seasonality to it? Although seasonal patterns might be more obvious in certain business than others. Chances are pretty good that company does have special data seasonality. With most b2bs. However. The patterns might be more subtle than with some b2c companies. Here’s are some examples of seasonality:
Your company exclusively sells high end camping equipment
Your company exclusively sells high end camping equipment. The pattern will center around the main camping season of the year.
You have an sas that targets sales leads. And you mainly sell to a certain industry. Your sales will be determin by the niche IG Users industry your sas focuses on .
The company offers a service that helps certain businesses get more leads. You will be busiest when those businesses ne your services. And there could be a yearly pattern.
