Conversion rates are synonymous with sales, and fall into one of three categories: “disastrous”, “fantastic”, or that likely “so-so” Fernando Coimbra Lopes Jun 11, 2013 You’ve probably heard of conversion rates, and you already know that they fall into one of three categories: “ disastrous ”, “ fantastic ”, or […]
How many times do we convince ourselves in marketing that we are responsible for increasing sales with our fabulous magical campaigns? Fernando Coimbra Lopes Jun 13, 2013 why customers don’t buyWe saw in a previous article that there are several reasons why people don’t engage in the purchasing process . […]
Data never sleeps and neither do sales. Fernando Coimbra Lopes Jun 26, 2013 With so many buzzwords out there, why do we need to have one more, Big Data? Big Data Why? Well, because in the world we live in, data never sleeps. If on Earth we always have half […]
The question is not whether or not conversion rates are more important than sales, as they exist precisely to improve sales. Fernando Coimbra Lopes Jul 12, 2013 OK, the title may seem a little provocative. Of course, the question is not whether or not conversion rates are more important than […]
