So you can’t take risks by neglecting the essentials: Use a professional profile picture , highlighting your professionalism. Write your profile title and your summary to answer the main problem of your prospects. Include keywords around your business in your summary, which will allow you to be referenced more easily. Indicate the URL of your website , your telephone number, your e-mail address. So that you can be contacted easily. Collect written recommendations , they reassure your prospects about your results. Develop as many sections as possible in your profile: experiences, volunteering, certifications, training.
To exist on a social network is to promote
LinkedIn don’t be sales centric 3. Don’t be sales-centric The main reason for a business to exist on a social network is to promote its products and services, but the key to success is not to advertise Dominican Republic Phone Number List them directly. Contradictory, right? Filling or overloading your page with sales-centric posts is a surefire way to drive traffic away. Try to keep the 80/20 rule in mind . 80% of the content you publish is educational or provides solutions to your target audience and 20% for the promotion of your business. The key is to keep the balance right. The more engaging posts you post, the more members will stick with your profile/business page.
To do this mention members ask questions
And above all, your B2B marketing strategy will be more successful. 4. The algorithm and the type of content to publish IG Users LinkedIn’s algorithm ensures that when you post, only about 4% of your followers see your posts. To increase this percentage, you have to keep in mind some basic rules: Make sure you have quick engagement on your posts (a like, a comment). To do this, mention members, ask questions directly in the body of your message to encourage action. Use native video (directly hosted on LinkedIn), favored by the algorithm. Make sure it lasts no more than 1.5 minutes. In square format, subtitled and made with a smartphone, it’s even better.