And this is the heart of any digital marketing strategy : placing your targets at the center, whether they are customers, partners or prospects . The secret ingredient of digital marketing? Empathy ! “Once you know your targets, you can talk to them about what interests them, and gradually make them understand that the products or services offered by the company are a solution to solve their problems or help them”, specifies Edith. Digital transformation: where are we in France? For Edith, although progress is rather heterogeneous, French companies do not have to be ashamed of their digital maturity! Many interesting initiatives are actually implemented in small companies, not to mention large groups, which have many lines of thought on the subject.

That digital transformation begins with people

However, what we can say is that companies must succeed in their digital transformation if they want to succeed more globally” , assures Edith. Successful digital transformation: how to do it? The first China Phone Number List mistake to avoid, shared by Edith Taillart and Ilham Guggenheim , is to confuse digital and technical: “Technology is not an end, it’s a means!” specifies Edith Taillart. For her, companies must understand that digital transformation begins with people: employees must not see digital as a threat, but as an opportunity.

The customer at the heart of digital strategy

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It is thanks to digital that they will be able to get rid of tasks with low added value! Digital is above all a way to enhance IG Users the customer experience. By taking a step back from the company’s processes that.As Edith points out, “we have put in place more for ourselves than for customers” . By putting the customer back at the heart of its strategy. We can create (or recreate) more links.Which becomes a real differentiating criterion for the company. Put the customer at the heart of digital strategy What main quality does a company need to launch into digital.