The important thing, following each test implementation, is to accurately measure the results, and therefore the leads coming from the different means of contact tested. Phase Measurement As an Inbound Marketer, you already have tools to measure the number of leads generated by your different campaigns and therefore assign these leads to their respective means of contact. Google Analytics, thanks to events and goals, gives you the keys to accurately track leads from your forms . For chat , in general, the solutions on the market offer reports to analyze feedback, or even direct integration with Google Analytics to consolidate this data with your global data.
The pages consulted by your callers
Finally for the telephone , a call tracking solution allows you to count the calls generated by your various media, and therefore including your website. You can absolutely use different tracking Sweden Phone Number List numbers for A/B testing, or opt for dynamic call tracking to know the pages consulted by your callers. Everything can be directly pushed into Google Analytics via an integration. Olivier Jaouen from Dexem and David Liger can tell you more about measuring phone calls in the masterclass Feedback: how to strengthen your digital strategy by measuring your phone calls. Testing and measuring the contribution of your website’s means of contact will gradually allow you to find your own combination of performance.
Inbound Marketing France is a day with
And if you want to know more about the subject, quickly discover the program of Inbound Marketing France and do not hesitate to take your place now for the event.Inbound Marketing France is a day IG Users with more than 70 speakers and 45 conferences. What to leave with a lot of ideas and actions to apply in your business. But sometimes, general concepts are not enough, you need personalization, listening and discussing with experts, on very specific issues that concern your sector of activity, your customers, your company. This is why this year, at IMF, we are offering you an audit space . Throughout the day, you will find various experts there, ready to answer all your questions and advise you on your digital strategies.