CEO of Captain Marketing and member of the jury 3rd prize – Digitaleo Julie Hamon and Perrine Hochet Digitaleo Julie Hamon and Perrine Hochet from Digitaleo are awarded a 3rd prize by the jury The third prize for the best inbound marketing strategy goes to Digitaleo, for the strategy presented by Julie Hamon and Perrine Hochet. Over the years, the company has been able to build a successful and proven strategy. What is special about Digitaleo’s strategy? Use inbound marketing to evolve the business strategy of the company. The objective was to drastically reduce teleprospecting.
The distribution of content associated
On files in favor of more permissive acquisition methods. So to get marketing and sales to collaborate and achieve Japan Phone Number List a better customer experience, Digitaleo has focused on the creation of personas and an editorial schedule adapted to the life cycle of each of them. The distribution of content associated with the implementation of nurturing scenarios and shared commitments between marketing and sales have made the success of this strategy. Today, the company has nothing to envy to other brands with a conversion rate of 3% on its site. Participating in this award took us out of our comfort zone, it’s a great exercise.
To commercial prospecting which is expensive
The objective to win 1st prize next year! Julie Hamon and Perrine Hochet, Digitaleo. Winners of the 3rd prize for the best IG Users inbound marketing strategy 2nd prize. Guest Suite Clément Poupeau . Loïc Bourgoin Guest Suite Arnaud Leroux (jury member). Kadoan ROBET (CIC), Clément Poupeau & Loïc Bourgoin (Guest Suite, 2nd prize winner). Fanny Bourdon-Bard (jury member). The Guest Suite strategy led by Clément Poupeau and Loïc Bourgoin was also rewarded. By embarking on inbound marketing, the challenge was to respond to commercial prospecting which is expensive and difficult to assess.which allows us to take a look in the rear view mirror and think about what we want to improve for 2020.