Pitfalls to avoid, prerequisites for the inbound method to work and essential tools to increase efficiency: you will know everything! In a masterclass, you will understand how to start implementing your inbound marketing strategy. Ilham Guggenheim’s conference on digital transformation will also be rich in lessons. After a career punctuated by data, inclusive management and omnichannel marketing, Ilham supports companies in their transformation strategy and teaches digital marketing in several business schools. During this conference.

A sales director will share their experiences

She will bring her convictions on “digital transformation mania” and her expert view on the mistakes to avoid when trying Bahamas Phone Number List to transform. From theory to practice: concrete actions You have already implemented an Inbound Marketing strategy within your company, or are about to do so. But what actions to start on the ground? It is essential to know how to take a step back from the changes initiated and draw inspiration from concrete examples and winning strategies. Come and look for possible answers during Hervé Schluraff ‘s workshop “A cross-section of Sales and marketing perspectives on Inbound strategies” .  Marketing directors and a sales director will share their experiences on the implementation of their.

A more global and concrete vision of good practices

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Inbound Marketing strategy and the involvement of Sales in it. They will also tell you about the integration of the international dimension and how to proceed. Through these different experiences, you will IG Users have a more global and concrete vision of good practices and points of attention to implement Inbound Marketing as effectively as possible. Journeys for everyone at inbound marketing france Aurélien BLAHA , CMO at Digimind, will talk to you about ABM, or Account Based Maketing during his conference “ABM everyone talks about it, but how do you get started in practice? » No, it’s not just another acronym, but a personalized and winning approach dedicated to strategic accounts. Become knowledgeable about ABM and its benefits with Aurélien and Hélène TOURTRET, ABM Specialist .