Posted On April 9, 2023

How to use video throughout the purchase

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IG Users >> Special Database >> How to use video throughout the purchase

The powers of video Which videos and which tools? You can exploit the video in different forms and various purposes video messages , integrated into an email to hook your reader screenshots , to explain how to use a tool or explain a commercial proposal sharing of videos of your interventions or corporate videos product or service demo videos “Yes, but it’s complicated…” well, no! With a few easy-to-use tools, you can make quality videos at a very competitive cost. Tyler Lessard cites some classic tools on the market.

A commercial proposal sharing

His solution (obviously) Vidyard GoVideo Tool, very practical for capturing quick little videos that you can send by email! You will also need a basic video database editing tool. Here are a few: iMovie, Adobe Rush, Camtasia, Powtoon, Lumen, How to use video throughout the purchase journey? Leverage video purchase journey Are you convinced? So program a real video strategy, which will respond to the purchasing path of your prospects and customers. In the awareness phase, make videos for social networks, in “Conversation” mode.

Them by live mail or integrate


Publish on your blog or Youtube videos that are answers to the questions that your personas ask themselves (and only to these!  Also use the videos as part IG Users of an ABM approach. In consideration and decision, think about all the questions you are asked 80% of the time…and answer them on video! Publish them on your YoutTube channel, send them by live mail or integrate them into nurturing workflows. You can also shoot personal messages or help screenshots (100 times faster than explaining by mail To retain your customer, video seems essential: if you work in service delivery, and your customer works with a dedicated project team, have them meet by video interposed in a simple welcome email. Shoot a few videos, in the form of mini-series (more in the next episode) to involve your customer in using your product.

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