According to multiple sources, including fox news, cnn, the ny times, and more, this ban will include candidates running for a specific office, and legislative/ and political issues. However, there are certain “issues” that will be able to take advantage of paid advertising on twitter.

Full court press conference
November 15th twitter held a conference to announce the full details of the ban on political ads, during this announcement, they clarified exactly what will be banned, what “issues” refer to, and if there are any exceptions. It is expected to be november 22nd, when twitter will stop accepting and running political ads.

As I was digging through the policies section of the twitter business website

I noticed that their policies have not yet been updated. I noticed this because there are still guidelines that are to be followed to advertise politically on twitter. This even included an in-depth explanation of how to become a certified political advertiser. However, this section was quickly updated after their press conference on november 15th.

After the november 15th press conference it telephone lists was stated. That anyone running for political office, political parties, government. Officials, ballot measures, or legislative outcome is considered prohibited political content. These “issues” that have been of much speculation. Were defined as, social causes including climate change, gun control, and. Abortion, re allowed to have ads. These ads will be very broad. In their targeting only allowing the state or province they live in to be. Targeted. Political parties will not be a targeting method for these issues.

They’re not the lone wolf

Even though twitter is the first giant to do away with political advertising, a rising star tiktok also has banned political advertising. The company IG Users stated that these types of ads don’t fit in with the experience the short-form video app aims to offer. Pinterest also has a ban on all political advertising.

But what does this mean for political candidates, parties, and issues? Well just because twitter has officially but political advertising on the chopping block, that doesn’t mean your digital efforts are now useless. Facebook, google, and programmatic platforms will still allow advertisers to run political ads on their platforms and networks.

Instagram, a social platform under the facebook umbrella, will also allow political advertising. Snapchat, back in september launched a political ads library to be used as a campaign tool for the 2020 elections.