Starting with the choice of profiles of marketers who work on the tool. Who do you need in your team to put the odds on your side? Answer right here: How Alsid achieved its annual lead generation goal in one month .We continue our tour of marketing automation platforms. After Plezi and Marketo, HubSpot took part in a masterclass to present a lead generation and nurturing case study, that of Alsid! From the segmentation of the database, to the nurturing scenarios, through the work on the marketing and sales relationship: there are many steps to make your strategy.
The promise is strong and the start-up
The strategy that will prove itself over the long term. Marketing automation at Cash in Time from Crédit Agricole Leasing & Factoring Cash. In Time is a solution that pays your customer invoices in less Brazil Phone Number List than 24 hours. The promise is strong and the start-up now has 185,000 customers worldwide. But with a non-binding offer, loyalty quickly became a major issue for the company. Cash in Time has therefore chosen to bet on Webmecanik and the results are there! The company has managed to increase customer loyalty from 13 to 45%. In this masterclass, you will discover or rediscover.
To put in place in your company
How the company succeeded in setting up personalized reminders, optimizing its conversion tunnel and its customer journey by connecting to its Salesforce CRM. You will also be able to feed yourself with IG Users examples of nurturing scenarios to put in place in your company! Containment has introduced new rules. Distance has become the norm. All the tools and practices going in this direction are required, with a very uncertain use according to the habits established until then. In these remote practices, videoconferencing tools seem to win the prize, but the telephone remains an essential tool that is still widely used.
