that’s like a movie or a TV show
where you can’t quite figure out if it’s a comedy or if it’s a drama . right It kind of baits and switches on you . and that’s not a great way to drive people towards that conversion. Aaron Orendorff: Oh . yeah . to communicate in general.
Dan Levy: Yeah . exactly . yeah .
communicate in general. I guess a lot of these rules are just − they flow from general communication best practices and ways that you should conduct yourself as a human being talking to other human beings. Aaron Orendorff: Oh . what a beautiful way .
yeah . as a human being talking to
other human beings. Dan Le Cell phone number list ecuador vy: Yeah . that’s what online marketing is ultimately about . right Aaron Orendorff: Yeah . oh . the conversational element and the building a relationship element . absolutely. Dan Levy: So I have a feeling you might have converted some display ad skeptic or banner blindness phobics at this point.
So what’s the best way for marketers
who want to start exper to port a number imenting more with display ads to get started Aaron Orendorff: Getting started . two ways: The simplest and easiest is Facebook. Facebook is gonna be your lowest-entry cost . the most fun to play around with . and really a simple user interface .
as well. They’re really easy to create. And it’s so ubiquitous now. Now . this is gonna depend a little bit on your industry. I mean . things like the average Facebook click-through rate varies quite a bit . and I’ve sort of got some bad news coming. But the lowest-performing .
or close to the lowest-performing industry . is advertising in consulting. That’s right about a . percent. The only thing that performs worse on Facebook − and I found this so hard to believe − is dating sites. Dan Levy: Oh . wow . interesting. Aaron Orendorff: Yeah . shock.
But things like telecommunication publishing
. and then also just anything entertainment-related has about a to to . in some cases . almost a times improvement on that. So it’s a great place to get started. Dan Levy: Right. That’s actually kind of good news for content marketers . as well .
right . because publishing . entertainment
. that’s where you could kind of nudge yourself over to that category. Aaron Orendorff: Oh . yeah . to try to create content that’s in these streams that already exist of why people are there. Dan Levy: Totally . yeah . but I digress.
Sorry for cutting you off there. Aaron Orendorff: Oh . no . not at all. Yeah . and the cost is low. That’s the really great thing. AdWords is . as we all know . incredibly competitive . even just on an all things being equal . we’re looking at about a $.
cost-per-click rate . whereas . Facebook comes in at cents cost-per-click . and you can do that by volume and just impression rates . things like that . which comes out to be about cents per .. So it’s a very inexpensive way to get into it. What I would say is .
