Gone are the days when LinkedIn was just a networking platform for professionals. LinkedIn is one of the fastest growing social networks , especially for B2B lead generation. According to statistics from LinkedIn, 93% of marketers consider it the most effective platform for lead generation. In 2019, with over 303 million monthly active users, it has become essential to know how to stand out and stand out with a marketing strategy that makes sense . Let’s take a look at some examples that will allow you to stand out and gain visibility on LinkedIn: 1. Determine your target and your competition Most professionals and businesses create their profiles without determining their goals and target audience.
To determine the frequency of publication
Before you start on LinkedIn to generate B2B leads, take the time to understand the problems your prospects are facing and offer solutions that will help you convert them more. What are your prospects El-Salvador Phone Number List interested in? What problems can you solve for them? Also do research on your competitors to determine the frequency of publication, the content that is broadcast, the tone adopted, etc. Then, put in place a content strategy with a different approach from your competitors, which will allow you to stand out. Every business needs a different strategy, and simply duplicating content from your competitors won’t help.
Write your profile title and your summary to answer
Structure your personal profile Your personal LinkedIn profile plays an essential role in creating new contacts and arousing the curiosity of your target. So you can’t take risks by neglecting the essentials: Use a professional profile picture , highlighting your professionalism. Write your profile title and your summary to answer the main problem of your prospects. Include keywords around your business in your summary, which will allow you to be referenced more easily. Indicate the URL of your website , your telephone number, your e-mail address. So that you can be contacted easily. Collect written recommendations , they reassure your prospects about your results.