So, to avoid abandonment and improve your conversion metrics, we recommend that you always have the structure and design tools for landing pages at hand , as well as the fundamentals that we will see below:
1# Shocking photos and videos
Many users prefer video or image as their preferred format to tell a story or explain how something works.
Therefore, if it is a sales page and your intention is to sell a product, you should try to show a high-quality photo (and from different angles) of the product in question, which shows its benefits.
For example
We have even seen successful landing pages that have an emotional video, which takes up almost the entire Above The Fold section (without scrolling), and which generates such an impact that they do not even have a headline or description (although they are always welcome).
2# Simple forms
Many brands that design landing pages for lead capture believe that the more information they request in their forms , the better. But unless it is a very specific pre-filter form, these should be concise to avoid mid-process abandonment.
Therefore, our recommendation is that you request the most relevant information in the first contact, using colors that match the page and using a striking color for the call to action.
On the other hand
Keep in mind that depending on the level of knowledge How to Build Phone Number List user has with your brand, you should place the form in one place or another.
For example: If the user already knows you and is interested in your offer, it is a good opportunity to place the form in the main part of the landing page, where the user does not have to scroll. On the other hand, if the user does not know you, adding a form from the first section could scare them away.
3# Featured Call To Action Buttons
Both the call to action of the form and others that you use throughout Phone Number data landing page, remember that they must be in an attractive color that stands out from the page. In addition to that, you should keep in mind the following:
Pursue the same goal with each button
Convey a clear message through the use of legible typography.
Design the button so that it is identified as such.
Play with color contrasts (in addition to being in line with the brand).
Place at least one button at the top and bottom of the page.
4# Visual coherence with the brand
It wouldn’t make much sense to design a landing page with colors that have nothing to do with the brand’s corporate identity . That would only confuse the user, so what you have to do is exactly the opposite:
Work on graphic coherence
For example : MadridNYC’s corporate colors are red and white, and we also use black and gray to highlight some sections and text. Specifically, on the landing pages we launched, we used practically the same colors so that the user can identify us as a brand in a matter of seconds.
