So how do you make customer acquisition less expensive and more scalable? By way of inbound marketing of course! Guest Suite has therefore made significant efforts in SEO but also in writing blog content. And it works! Guest Suite managed to create 150 pieces of content in less than 6 months by working with freelancers. They also succeeded in mobilizing internal teams for the creation of actionable content. A very good performance in content marketing which explains the significant increase in positions in SEO. Fanja Sancéau, Expert inbound marketing project manager at Winbound and member of the jury Indeed.
Then there was the pitch with great competitors
New business comes from marketing leads. Sales reps are now focusing their outbound efforts on specific, strategic accounts. This prize was an intense moment: it’s a lot of work for the preparation Mexico Phone Number List of the file, then there was the pitch with great competitors. We are delighted to have won this award! Clément Poupeau and Loïc Bourgoin, Guest Suite, winners of the second prize for the best inbound marketing strategy 1st prize – Teralta, CHR Group Damien Beaucheix Teralta CRH Group , site traffic has increased significantly. to demonstrate what digital transformation can bring to business. The example of Rakuten Marketing is particular, since the subsidiary company of the Japanese group is fully digital: ” we were born with the internet “.
In a context of business takeover and a more
Damien Beaucheix, winner of the 1st prize for the strategy of Teralta Groupe CRH, alongside Stéphane Truphème, member of the jury and William Saulnier, Account Director at LinkedIn Finally, the big IG Users winner of this first edition of the prize for the best inbound marketing strategy is Teralta – Groupe CHR. If the members of the jury sometimes had trouble agreeing on the winners, all were unanimous on the strategy deployed by Damien Beaucheix, marketing manager of the company based in Réunion. In a context of business takeover and a more than competitive sector of activity, the company managed to hold its own thanks to an innovative and unprecedented strategy that did not leave the jury indifferent.