Within an inbound marketing strategy , PR (public relations) can play a fundamental role in attracting our buyer persona.
As you already know
public relations is based on cultivating our brand’s relationship with the media and getting them to talk about us organically, without having to pay for sponsored content.
Inbound Marketing Strategies
The media is a loudspeaker, and therefore a very powerful tool for Europe Cell Phone Number List our content. If we are in the press, it means that we are being talked about and that we are part of the debate, and this brings multiple benefits for companies.
Advantages of PR for your inbound marketing strategy
It is difficult to quantify the economic impact of press appearances , but this does not mean that we should ignore PR actions. Appearing in the media brings multiple advantages, such as:
Greater visibility
Both among those who already know us and among new audiences. This translates into more possibilities of reaching our buyer persona or ideal client.
Greater engagement with users, as they are more exposed to our brand.
Positioning ourselves as an expert source in the sector
with the consequent increase in reputation, prestige and credibility. The objective must be to become a reference company within our sector.
Increased lead generation . If we can track users who visit our site after seeing one of our news stories and the actions they take within our site, including conversions to leads and customers, we can begin to attribute an economic value to public relations activities.
How to get media attention?
Let’s look at 5 key steps we can take to establish contact with journalists and create a relationship with them that will end up generating regular appearances in the media and enrich our inbound marketing.
1) Create a good database
Creating a database is the most tedious task of the strategy, but also the Country Email data important. Where can we start?
Collect contact information
You can search for it on the media outlet’s website, on social networks like LinkedIn or Twitter, in directories, or even hire online database services. Ideally, you should get the editor’s phone number and email address.
Update the database frequently. This should be an almost daily task, every time we receive an email or an article or find interesting content.
